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Behind the blackout

The Cougar Nation found out about the homecoming blackout against Oregon State, but BYU Athletic Marketing has been building up to the black for some time. Assistant Athletic Director over Marketing,...

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Two years into new ROC student section

BYU changed the student section dramatically two years ago, renaming it Roar of Cougars, or ROC, to give non-athlete students a different – and hopefully more competitive – impact on the game. BYU’s...

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Gameday app enhances fans’ stadium experience

BYU launched a new app called “BYU Gameday” at the season opener against the University of California, Berkeley on Sept. 8. The app was developed to enhance the fan experience at LaVell Edwards...

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‘Every game is a home game’ for BYU Football

Read in Spanish: BYU Marketing demuestra que ‘cada partido es un partido de local’ BYU seems to own the phrase “every game a home game” because of the large number of BYU fans around the world. The...

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Marketing revitalizes game day experience

It’s the first home football game of the season and the streets of Provo are flooded with passionate fans shuffling around LaVell Edwards Stadium. Little kids beam with excitement after they high five...

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BYU Marketing demuestra que ‘cada partido es un partido de local’

Traducido por Caleb Thompson y revisado por Camilia Costa Leer en inglés: BYU Marketing proves that ‘every game is a home game’ Debido a la cantidad de fanáticos de BYU en todo el mundo, parece que...

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